President Donald Trump doesn’t play with his image. He is ever ready to protect his image no matter what it cost.
He got rich by selling his name, plastering it on buildings, hotels, casinos and golf resorts, and he transferred his tough guy “You’re fired” persona to politics, building a personality cult as an ultimate winner and tough-talking President.
However, a new book “Fire and Fury,” has a political nightmare for the White House.
After details of the book leaked Wednesday, he released a statement saying Bannon “had very little to do with our historic victory” in 2016, characteristically claiming that his success is always his work alone.
Then on Thursday, in a brief appearance before the cameras, Trump showed he had already noticed Bannon’s flattery on Breitbart radio, in his only comment so far on the book: “He called me a great man last night,” the President said.
Sources told CNN on Wednesday that Trump was especially aggravated by Bannon’s assault on his family. There is a particularly cutting assessment of the President’s daughter Ivanka Trump in the book.
“She was a nonevent on the campaign. She became a White House staffer and that’s when people suddenly realized she’s dumb as a brick. A little marketing savvy and has a look but as far as understanding actually how the world works and what politics is and what it means — nothing,” Bannon was quoted as saying by Wolff.
No father would stand for such talk about his daughter. But for Trump, his family is especially important, because it’s an extension of himself, and his brand.
“He doesn’t like attacks on the image of the Trump family, on the integrity of his children,” Trump biographer and CNN contributor Michael D’Antonio said. “At the end of the day, he’s really concerned about his image, himself and how he is being portrayed.”